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It's a high-end fashion partnership, like the Hermès watches.

You could probably argue that high-end fashion is in a constant state of jumping the shark.



But the Hermes watch was at least an Apple watch with some Hermes branding and accessories. This is just... a sock.


I'm not sure how an Hermès branded watch accessory is different than an ISSEY MIYAKE branded iPhone accessory.


Simplicity is the ultimate sophistication -- Leonardo da Vinci




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