PR firms are really good at spinning and diffusing and confusing criticism. Not completely, but enough to split a community trying to rally behind anything that is against their interests.
The sale or takeover would start with promises that nothing would change, and then would change slowly enough that each editor would have a different breaking point and thus be too fragmented to move over at a specific point.
The sale or takeover would start with promises that nothing would change, and then would change slowly enough that each editor would have a different breaking point and thus be too fragmented to move over at a specific point.