The funny thing about theirs website is cookie notice. Either they didn't read GDPR (which is unlikely), because you don't have to ask consent for "We use cookies to avoid showing you duplicate content, ..." or they're trying to get sneaky.
You have to obtain consent if your pass data to third parties but again, what is the point of advertising privacy on the page then.
You wouldn't see the cookie's consent on the apple website.
I had the same understanding as you but if you read https://gdpr.eu/cookies/ , you may come away differently. Specifically, with regards to "strictly necessary cookies" like these, it says:
> While it is not required to obtain consent for these cookies, what they do and why they are necessary should be explained to the user.
The page is just an overview however and it doesn't state where you need to explain to users what the "strictly necessary" cookies do.
Sites are allowed to set cookies without consent when they are strictly necessary for site functionality. They do not need to provide you with the option to decline. The gray area is that they need explain why and how the cookies are strictly necessary but the prescriptions around that explanation are missing.
You have to obtain consent if your pass data to third parties but again, what is the point of advertising privacy on the page then.
You wouldn't see the cookie's consent on the apple website.