This is something that silicon valley gets right. Hardware isn't easy for inexperienced companies and there are a lot of companies out there that make excellent reliable hardware. It's all pointless though if that hardware is hard to use. There's sometimes bad engineering from Silicon Valley hardware startups, but at least the design is usually user oriented and has been iterated on.
The cat feeder invented all their own cute icons, but what those icons are for cannot be divined without the manual. Lose the manual, and you might as well throw the machine away.
It's a freakin' catfeeder, jeez. It should just work.
