Anecdotally, if you asked me to pay $30 up-front for a password manager, I would just keep using the same minimum-effort password for every site like I was doing a few years ago. Data-wise, we know that the largest drop-off during customer acquisition is when they have to input payment information.
IME most people don’t want to pay for anything at all. Which is partly why the subscription model works — try it for free for a month so you can understand the value proposition. Afterward, you’re more willing to pay for it.
What? People in general are clamoring and highly prefer one-time payment. Approximately nobody wants a recurring charge every month.
Companies are pushing and forcing subscriptions only because the recurring revenue stream is what investors want to see. People don't want it.