> No, but it helps corporate create an image of a fun, playful workplace
Nah, all of these corporate 'pet names' are applied unilaterally, by the executives to the workers. Condescension is the point. The application of such a nickname is a show of power, meant to remind workers of their place in the system.
I don't disagree with you, hence the sentence immediately following that. That said, tons of middle managers seem to buy into the BS more than the people above or below them, and seem to proudly think of themselves as stupid nickname that is applicable.
If your culture involves calling me anything other than an "employee", I'm not a fan. Personally, I will always think of myself as a "Mercenary" regardless of who's signing my checks currently.
Nah, all of these corporate 'pet names' are applied unilaterally, by the executives to the workers. Condescension is the point. The application of such a nickname is a show of power, meant to remind workers of their place in the system.