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I'm not sure if the target market will be even the elite, but upper middle class. Which happens to have gotten rich working in semi-associated markets.


Yeah, I know a lot of "upper middle class" folks in the US who have bought Teslas.

To be slightly more quantitative, we're talking about folks who make roughly $100K and up, particularly the ones who and don't have kids.

So, roughly the top 15% of earners in America.




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