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Zoom out a little and try and think about the bigger picture.

In many industries, you can see these "bar-raisers."

Starbucks didn't invent coffee, but they created a mass market for a more premium sort of coffee in a country that previously didn't see coffee as something more that a thing you chug down in the morning so you can wake up.

Nintendo didn't invent video games, but they raised the bar for home consoles after the "great video game crash" and have repeated the feat several times since despite rarely if ever being on the cutting edge of tech.

And so on.

Tesla did something similar. Previously, electric cars and hybrids were seen as dorky and decidedly uncool by most. Tesla changed that public perception. It's hard to imagine the "luxury" electric car market existing without them. Perhaps another company might have accomplished the same feat, but Tesla was the first one to pull it off.

From a raw innovation standpoint, these advances are huge because by creating new market segments, they ensure a flow of money into those markets. Tesla's expense has paved the way for billions if not trillions of dollars into EV R&D and battery R&D. That matters, a lot.



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