And you could buy a luxury car before Tesla, and you can choose your lixury EV from all konds of brands now. Satelite internet existed before, ground based fibre usually is the better solution in most cases, there is a reason satelite communication is expensive when done by everyone else. And the Russians, Ariane,... happily sold launches to anyone before SpaceX.
True, true, true, and yet not the entire story, because if all the previous products were better than those ones, those would have failed. There is a lot of automotive or space companies that have gone bankrupt and no one even remembers them anymore.
Innovation does not mean only "coming up with something never yet seen". This is rare. Innovation also means making things more streamlined, efficient, more widely available, more capable.
Starlink is a huge boon in places like Mariupol right now. Its capability matters, even though a random person from London can get cheaper service by fibre.
