Why are they prioritizing the content? They run a platform they created with algorithms they created that react to user engagement metrics. It's the users engaging. Are we saying the user needs to be protected from themselves? It sounds like it.
They didn't post/create the content, and they prioritize what users engage with the most.
They just incentivized it. Your argument is akin to "Yes your honor, I paid the assassin, but I didn't murder that man. The assassin did!"
> Why do they deserve blame?
Because the algorithms aren't neutral.
If Facebook let you follow who you wanted and showed only that content in chronological order, you'd have a leg to stand on. But they are tampering with the flow of information in ways that increase engagement artificially using psychological manipulation.
It's fine if you're content to let them hide behind their algorithms, but you're wrong both in a moral sense and likely soon in a legal sense.
They didn't post/create the content, and they prioritize what users engage with the most.
Why do they deserve blame?