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> The new base M2 Air begins at €1500 after taxes which is genuinely an absurd amount of money to ask for a device that comes with 8 GB and 256 GB of non-replaceable ram and ssd respectively.

I wonder why the Apple executive leadership doens't come together and say:

1. let's lower prices

2. let's keep prices the same but offer 16GB + 512GB of storage

my hypothetical retort would be "they don't need to if people keep buying their product" but, if the article headline is true about sales being down, then they need to run some kind of sale or re-evaulate i guess

i wonder what their margins are on their M2 Mac line of hardware

> It is generally believed that Apple has a profit margin of around 40-45% on its products.

> Using the mid-point of that range (42.5%), we can approximate the hypothetical cost of manufacturing an Apple M2 laptop as follows:

> Hypothetical Cost = Sale Price / (1 + Margin)

> Hypothetical Cost = $1200 / (1 + 0.425)

> Hypothetical Cost = $842.11



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