Netflix wants to licence more content and sees value in demonstrating to the stock market that it has the best economics to do so.
If Netflix can get ten million viewers for a tier 2 general entertainment series, the IP holders should pick Netflix as a partner over a Paramount+ type service that can only get a few hundred thousand viewers.
It’s no coincidence this announcement is coming at a time when everyone is trying to reduce first party content spend.
Just goes to show how much people make things up and couldn’t be further from the truth (see other comments for why this information was released, this one is flat out wrong).
Netflix wants to licence more content and sees value in demonstrating to the stock market that it has the best economics to do so.
If Netflix can get ten million viewers for a tier 2 general entertainment series, the IP holders should pick Netflix as a partner over a Paramount+ type service that can only get a few hundred thousand viewers.
It’s no coincidence this announcement is coming at a time when everyone is trying to reduce first party content spend.