> The highest engagement content content of mine tends to be thoughtless social media comments I make without thinking.
I think this goes deeper than just comments. I've noticed a similar phenomenon with artists posting their work. Some of their most engaging posts tend to be pencil sketches, rather than their most polished pieces.
I think we tend to be more impressed with things that seem like they were achieved effortlessly, in general. If I was to guess, I'd say it might have something to do with our brains craving energy efficiency, and rewarding us for discovering someone who's more efficient than we are at some task.
I think this goes deeper than just comments. I've noticed a similar phenomenon with artists posting their work. Some of their most engaging posts tend to be pencil sketches, rather than their most polished pieces.
I think we tend to be more impressed with things that seem like they were achieved effortlessly, in general. If I was to guess, I'd say it might have something to do with our brains craving energy efficiency, and rewarding us for discovering someone who's more efficient than we are at some task.