When you use Google or another ad-powered search engine, you're saying that it's okay for some company to pay to bias the results away from your best interests.
When you use, say, Kagi, you become the customer; they have a vested interest in providing you with the best experience they can, because they know they're relying on your continued patronage to be able to keep competing with those other free search engines which you already admitted are pretty good.
When you use, say, Kagi, you become the customer; they have a vested interest in providing you with the best experience they can, because they know they're relying on your continued patronage to be able to keep competing with those other free search engines which you already admitted are pretty good.