I guess I should clarify. I'm not surprised how much writers like it. I'm more surprised by how many non-programmers are enthusiastic about diving into elisp.
Right. I had the privilege and pleasure of watching and guiding people with and without a previous background in programming to learn a Lisp dialect. Some beginners, for various reasons, would pick Clojure or Emacs, or in one case, even both at the same time. Interestingly, they had no problem approaching new concepts. Meanwhile, programmers with previous experience in other programming languages sometimes struggled, became confused, and irritated. I think this makes sense - when you don't know any programming, you approach it without prejudice, there is nothing "weird" about things; you don't get confused about Lisp-1 vs. Lisp-2, dynamic and lexical scope, naming, types, etc.; you have no reasons to dislike or hate things - when something works you get excited. And it's not too difficult to find some joy with Emacs these days - you only need to find a starter kit like Doom, open a scratch buffer write an expression and eval it. Once someone is guided through the initial steps, they'd write their first Lisp function or an expression, get to see it working - of course they get very enthusiastic.