I think it can be both, a strategy but also an emerging property of social media. In "In the Swarm" he talks exactly about the outrage-driven engagement when calling it out as "shitstorm":
> "The shitstorm," writes Han, "represents an authentic phenomenon of digital communication."
This phenomenon, he states, is also a cause for the lack of proper politicking in the era of digital communication, since everyone can participate in a fleeting "shitstorm" there's no lingering narrative to keep the discourse on, internalise it, and enact change; people just move from shitstorm to shitstorm, each outrage is very ephemeral, and shit-flinging cannot enact any change or deeper discourse about the root causes that caused said shitstorm. Again, information is just additive and leaves no space for closing back on itself in a more general concept to be discussed about.
The "flood the zone" strategy seems to just attach itself to this quality of digital communication, using the ephemeral, narrativeless information to continuously drive an agenda, moving our attention into an ethereal moving target, we never get any sense of closure.
> "Meanwhile, the public, the senders and receivers of these communications have become a digital swarm -- not a mass, or a crowd, or Negri and Hardt's antiquated notion of a "multitude," but a set of isolated individuals incapable of forming a "we," incapable of calling dominant power relations into question, incapable of formulating a future because of an obsession with the present. The digital swarm is a fragmented entity that can focus on individual persons only in order to make them an object of scandal.
Thanks for the links to the books, I'll definitely read them as they seem to perhaps describe the feeling I've been feeling. I think the whole MAGA movement was able to succeed because it was one of the only cohesive (ish) movements focused on ancient strategies of fear and hate.
> I think the whole MAGA movement was able to succeed because it was one of the only cohesive (ish) movements focused on ancient strategies of fear and hate.
That and red states having an aversion to education.
> "The shitstorm," writes Han, "represents an authentic phenomenon of digital communication."
This phenomenon, he states, is also a cause for the lack of proper politicking in the era of digital communication, since everyone can participate in a fleeting "shitstorm" there's no lingering narrative to keep the discourse on, internalise it, and enact change; people just move from shitstorm to shitstorm, each outrage is very ephemeral, and shit-flinging cannot enact any change or deeper discourse about the root causes that caused said shitstorm. Again, information is just additive and leaves no space for closing back on itself in a more general concept to be discussed about.
The "flood the zone" strategy seems to just attach itself to this quality of digital communication, using the ephemeral, narrativeless information to continuously drive an agenda, moving our attention into an ethereal moving target, we never get any sense of closure.
> "Meanwhile, the public, the senders and receivers of these communications have become a digital swarm -- not a mass, or a crowd, or Negri and Hardt's antiquated notion of a "multitude," but a set of isolated individuals incapable of forming a "we," incapable of calling dominant power relations into question, incapable of formulating a future because of an obsession with the present. The digital swarm is a fragmented entity that can focus on individual persons only in order to make them an object of scandal.