NATS almost ended up doing it recently, too. Fortunately they caved in just today, after the CNCF and the community protested. [1] While the outcome is great, it was a bunch of drama for nothing, and their reputation has been harmed.
Yep. Actually if Redis would end up in CNCF and Redis Labs could provide commercial hosting, extensions - this would be outcome I would be excited about
[1] https://news.ycombinator.com/item?id=43863721