> I want to know who is buying ads on fridges and what the roas on a fridge ad is.
Who knows, really? But maybe the same people who put ads on the gas station pumps that I use?
Those things blare at max volume and I still have no idea what they're selling.
Amusing anecdote: About 60 years ago, my grandfather (immigrant who was not well versed in mass-production) wrote a letter to the local newspaper asking that they omit the advertisements when they built his copy of the paper. "I never read them" he said.
My mother had to explain to him how his copy was gonna be just like everyone else's.
Any chance he was just trolling them? Mass production of printed pages started a few centuries before he was born so I doubt he honestly thought his paper was custom-made.
It'll be like those disgusting bottom-of-the-barrel YouTube ads, but contextual: "Need to clean out your stuck poop (video brown liquid)? Eat more fiber, because what's in this fridge....."
Probably slimy politicians, desperate to tell you how horrible the other tribe is while selling you their tribe's promises that will never happen. I'm sure campaign ads have taken a huge hit over previous decades when people actually watched TV or listened to radio.
The type of corpo-speak that gives an mba a rock hard erection.
Vulgar jokes aside, I want to know who is buying ads on fridges and what the roas on a fridge ad is.