Yes and even before that they had PowerPC.
The only reason that even stopped is because R&D was done by Motorola and IBM and they ended up going in other directions which made working for Apple has a sole client not much of good deal.
If Apple had enough money back then to bankroll full R&D on both the chip design and the foundry, they would have never gone with Intel in the first place.
Intel won because of massive volume PC sales got them with a similar amount of money thrown into PowerPC it would probably stayed competitive.
Apple Silicon share many similarities in design philosophy with PowerPC and Apple had invested in ARM way before Cook was even considered as a CEO replacement.
The best thing we can say about Cook is that he managed to not fuck it up. In practice he is just a greedy snake that is very good at sucking every last drop of profit of anything Apple manages to create. He has very little positive influence on the vision and roadmap side of things.
The fact that people keep praising Cook is just reflection of the times, where money in itself has become a goal and the sole worthwhile target.
If Apple had enough money back then to bankroll full R&D on both the chip design and the foundry, they would have never gone with Intel in the first place. Intel won because of massive volume PC sales got them with a similar amount of money thrown into PowerPC it would probably stayed competitive.
Apple Silicon share many similarities in design philosophy with PowerPC and Apple had invested in ARM way before Cook was even considered as a CEO replacement.
The best thing we can say about Cook is that he managed to not fuck it up. In practice he is just a greedy snake that is very good at sucking every last drop of profit of anything Apple manages to create. He has very little positive influence on the vision and roadmap side of things.
The fact that people keep praising Cook is just reflection of the times, where money in itself has become a goal and the sole worthwhile target.