> McDonald's is laser focused on low income customers.
Like some other fast food restaurants, they're desperately trying to be thought of as being Starbucks tier, with Starbucks prices, trappings, etc.
It's like Taco Bell desperately trying to be thought of as Chipotle tier, with Chipotle level prices and trappings. Like McDonald's, they significantly raised their prices without any quality improvements to justify it.
> Their CEO has been blunt about this recently, and trying to find ways to get low-income customers back.
It's lip service because news like "low income people abandon McDonald's" makes investors get bad feels about their investment.
Like some other fast food restaurants, they're desperately trying to be thought of as being Starbucks tier, with Starbucks prices, trappings, etc.
It's like Taco Bell desperately trying to be thought of as Chipotle tier, with Chipotle level prices and trappings. Like McDonald's, they significantly raised their prices without any quality improvements to justify it.
> Their CEO has been blunt about this recently, and trying to find ways to get low-income customers back.
It's lip service because news like "low income people abandon McDonald's" makes investors get bad feels about their investment.