Missed the boat? Have you been living under a rock? Watson AI advertising has been everywhere for years.
It’s not that they aren't in the AI space, it’s that the CEO has a shockingly sober take on it. Probably because they’ve been doing AI for 30+ years combined with the fact they don’t have endless money with nowhere to invest it like Google.
Advertising for it has been everywhere, but it's never seemed like it's at the forefront of anything. It certainly wasn't competitive with ChatGPT and they haven't managed to catch back up in the way Google have.
It was competitive before ChatGPT existed, and IMHO that gives them a special insight that people miss to consider in this context.
They know what revenue streams existed and how damn hard it was to sell it, considering IBM Watson probably had the option of 100% on-prem services for healthcare, if they failed to sell that will a privacy violation system like ChatGPT,etc have a chance to penetrate the field?
Because however good ChatGPT, Claude,etc are, the _insane_ amounts of money they're given to play with implies that they will then emerge as winners in a future with revenue streams to match the spending that has been happening.
> Missed the boat? […] Watson AI advertising has been everywhere for years.
They were ahead of the game with their original Watson tech, but pretty slow to join and try get up to speed with the current GenAI families of tech.
The meaning of “AI” has shifted to mean “generative AI like what ChatGPT does” in the eyes of most so you need to account for this. When people talk about AI, even though it is a fairly wide field, they are generally referring to a limited subset of it.
The death of IBM’s vision to own AI with Watson was never due to an inability to transition to the right tech. In fact, it was never about tech at all. As an entirely B2B company with a large revenue stream to defend, IBM was never going to go and scrape the entirety of the Internet. Especially not after the huge backlash they ignited with their customers over data rights and data ownership in trying to pitch the Watson they had.
It’s not that they aren't in the AI space, it’s that the CEO has a shockingly sober take on it. Probably because they’ve been doing AI for 30+ years combined with the fact they don’t have endless money with nowhere to invest it like Google.