Ok, but that’s still not effective as a leadership course of action. Calling people names might make you feel like a big man inside, but that’s it, it won’t accomplish anything, that’s only for your personal benefit, not the project, not the product and definitely not the team.
Actually if you completely rule out the possibility of harshness then you are giving license to let yourself be walked over and for standards to drop to zero. It might make you feel like a big enlightened man inside to do so, but the proper application of firmness and pressure is absolutely effective in leadership.
