It's very hard to tell in that instagram video, it would be a lot clearer if someone overlaid the original unaltered video and the one viewers on YouTube are seeing.
That would presumably be an easy smoking gun for some content creator to produce.
There are heavy alterations in that link, but having not seen the original, and in this format it's not clear to me how they compare.
You're misunderstanding the criticism the video levies. It's not that he tried to apply a filter and didn't like the result, it was applied without his permission. The reason you can't simply upload the unaltered original video, is that's what he was trying to do in the first place.
Wouldn't this just be unnecessary compute using AI? Compression or just normal filtering seems far more likely. It just seems like increasing the power bill for no reason.
Video filters aren't a radical new thing. You can apply things like 'slim waist' filters in real time with nothing more than a smartphone's processor.
People in the media business have long found their media sells better if they use photoshop-or-whatever to give their subjects bigger chests, defined waists, clearer skin, fewer wrinkles, less shiny skin, more hair volume.
Traditional manual photoshop tries to be subtle about such changes - but perhaps going from edits 0.5% of people can spot to bigger edits 2% of people can spot pays off in increased sales/engagement/ad revenue from those that don't spot the edits.
And we all know every tech company is telling every department to shoehorn AI into their products anywhere they can.
If I'm a Youtube product manager and adding a mandatory makeup filter doesn't need much compute; increases engagement overall; and gets me a $50k bonus for hitting my use-more-AI goal for the year - a little thing like authenticity might not stop me.
one thing we know for sure is that since chatgpt humiliated Google, all teams seem to have been given carte blanche freedom to do whatever it takes to make Google the leader again, and who knows what kind of people thrive in that kind of environment. just today we saw what OpenAI is willing to do to eke out any advantage it can.
The examples shown in the links are not filters for aesthetics. These are clearly experiments in data compression
These people are having a moral crusade against an unannounced Google data compression test thinking Google is using AI to "enhance their videos". (Did they ever stop to ask themselves why or to what end?)
This level of AI paranoia is getting annoying. This is clearly just Google trying to save money. Not undermine reality or whatever vague Orwellian thing they're being accused of.
Agreed. It looks like over-aggressive adaptive noise filtering, a smoothing filter and some flavor of unsharp masking. You're correct that this is targeted at making video content compress better which can cut streaming bandwidth costs for YT. Noise reduction targets high-frequency details, which can look similar to skin smoothing filters.
The people fixated on "...but it made eyes bigger" are missing the point. YouTube has zero motivation to automatically apply "photo flattery filters" to all videos. Even if a "flattery filter" looked better on one type of face, it would look worse on another type of face. Plus applying ANY kind of filter to a million videos an hour costs serious money.
I'm not saying YouTube is an angel. They absolutely deploy dark patterns and user manipulation at massive scale - but they always do it to make money. Automatically applying "flattery filters" to videos wouldn't significantly improve views, advertising revenue or cut costs. Improving compression would do all three. Less bandwidth reduces costs, smaller files means faster start times as viewers jump quickly from short to short and that increases revenue because more different shorts per viewer/minute = more ad avails to sell.
I agree I don't really think there's anything here besides compression algos being tested. At the very least, I'd need to see far far more evidence of filters being applied than what's been shared in the thread. But having worked at social media in the past I must correct you on one thing
>Automatically applying "flattery filters" to videos wouldn't significantly improve views, advertising revenue or cut costs.
You can't know this. Almost everything at YouTube is probably A/B tested heavily and many times you get very surprising results. Applying a filter could very well increase views and time spent on app enough to justify the cost.
Lets be straight here, AI paranoia is near the top of the most propagated subjects across all media right now, probably for worse. If it's not "Will you ever have a job again!?" it's "Will your grandparents be robbed of their net worth!?" or even just "When will the bubble pop!? Should you be afraid!? YES!!!" and also in places like Canada where the economy is predictably crashing because of decades of failures, it's both the cause and answer to macro economic decline. Ironically/suspiciously it's all the same re-hashed redundant takes by everyone from Hank Green to CNBC to every podcast ever, late night shows, radio, everything.
So to me the target of one's annoyance should be the propaganda machine, not the targets of the machine. What are people supposed to feel, totally chill because they have tons of control?
edit: here's the effect I'm talking about with lossy compression and adaptive quantization: https://cloudinary.com/blog/what_to_focus_on_in_image_compre...
The result is smoothing of skin, and applied heavily on video (as Youtube does, just look for any old video that was HD years ago) would look this way