Don't forget that you need to know English for that to work. I'm pretty sure most Unix users don't speak English (most computer users definitely don't). I interact with people who know few words besides "hello" and "goodbye", and for them "sed" is a nonsense term, just a set of letters randomly thrown together. Same as e.g. Excel, a random token that means nothing.

sed is just an example, of course, the author's point doesn't hold much weight for many (most?) users globally.